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Keywords: Fashion communication
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (4): 651–665.
Published: 27 April 2020
... as a new genre of fashion communication. By understanding the fashion readers' preference, strategic planners could develop appropriate marketing communication strategy in response to the new trend of readers engaging in visual creative production for fashion. Originality/value This study reveals a new...
