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Keywords: Fashion consumers
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (2): 383–398.
Published: 30 June 2021
...Shelley Haines; Seung Hwan (Mark) Lee Purpose This study segmented consumers by combining emotional and shopping characteristics to develop typologies that classify their consumption patterns and disposal behaviors. Design/methodology/approach To identify segments of fashion consumers...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (2): 137–152.
Published: 06 May 2020
...' fashion leadership is associated with the intrinsic motivations of sharing and helping other consumers make fashion decisions, which indicates that marketers can improve their results through using opinion SMFI to assist fashion consumers in purchasing decisions. Further studies should explore...
