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Keywords: Fashion diffusion
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (1998) 2 (4): 352–360.
Published: 01 April 1998
... to fashion promotion and marketing strategies would be profitable. © MCB UP Limited 1998 Consumer behaviour Individuality Fashion diffusion Innovativeness Opinion leadership Non‐conformity Journal of Fashion Marketing and Management Volume 2 Number 4 Individuality on fashion diffusion...
