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Keywords: Fashion factory
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Journal Articles
Consumer interpretations of fashion sustainability terminology communicated through labelling
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 741–758.
Published: 23 November 2021
... Fashion factory This research examines consumer evaluations of sustainability concepts on garment labels to examine whether marketing can encourage consumers to consider sustainability and to better inform them of fashion production practice. Although marketing is criticised for encouraging...
