... notions of fashion involvement might moderate these effects. In addressing these questions, the study aims to provide insights for marketers to design effective strategies tailored to the metaverse to promote purchases. The main research questions of the current study are: (RQ1) How do Individual-Level...

...Ana Julia Büttner; Suzane Strehlau Purpose Despite the large corpus of literature on fashion consciousness (FC) and fashion involvement (FI), both terms are often used synonymously, resulting in conflicting or mixed results. We address this limitation by offering a critical analysis of FC and FI...

... characteristics such as fashion involvement and materialism influenced the formation of socially responsible attitudes and ethical fashion purchasing intentions. By focusing on fashion aficionados and materialists, this research examines each step of the hierarchical model by exploring the relation between values...

... on sabbatical for the 1999-2000 year. Keywords: fashion measurement, fashion involvement, fashion knowledge, fashion opinion seeking Dr Leisa Reinecke Flynn Marketing Department, College of Business, Florida State University, Tallahassee, FL 32306-1110, USA Tel: +1 (850) 644 4091 Fax: +1 (850) 644 4098 E...

...Seulhee Yoo; Samina Khan; Catherine Rutherford‐Black This study investigated fashion involvement, pre‐purchase clothing satisfaction and clothing needs of petite and tall‐sized consumers. The differences between petite and tall‐sized consumers were compared, and the relationship among the three...