Keywords: Fashion leaders
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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 82–98.
Published: 12 March 2018
... their perception of others – e.g. can you force yourself to be a fashion leader? The paper aims to discuss these issues. Design/methodology/approach This study takes a lived experience approach to examine fashion as a tool in establishing social hierarchies amongst women. The study uses depth interviews...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (1): 4–18.
Published: 14 March 2016
..., personalized media only indicated significant influence on male fashion leaders. In addition, both male and female consumers indicated that fashion leadership influenced non-traditional over traditional retail channels. Originality/value – This research uses social cognitive theory and the theory...

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