... Servitization Frugality Perceived quality Purchase intentions Recommendation intentions Fashion marketing Servitization can be defined as combining products with services to deliver higher value to customers and shifting the business model from selling tangible products to an integrated marketing...

... at: aurore.bardey@bsb-education.com 06 03 2022 25 04 2022 08 07 2022 29 09 2022 12 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Fashion marketing Unisex fashion Self-expression Inclusivity...

... been researched. Findings – Results prove that lesbians are an equally attractive and financially interesting market segment for fashion marketers as gays. Lesbians have a similarly high fashion-consciousness and willingness to pay, and an even higher brand-affinity – but a lower openness...