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Keywords: Fashion movement
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1041–1062.
Published: 02 April 2026
...” and to discuss the potential ethical implications for the sustainable fashion movement of any misalignment between a slow fashion firm's “talk” and its “walk”. Design/methodology/approach We examined the Instagram accounts and websites of five firms that self-identified as slow fashion to capture...
