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Keywords: Fashion niche market
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 506–530.
Published: 08 September 2022
... apparel products in the market. Therefore, Hypothesis 1 was proposed as below: H1. Disability level has a positive effect on the intention to purchase adaptive clothes. Adaptive clothing Adaptive apparel Disabled consumers Fashion industry Apparel market Fashion niche...
