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Keywords: Fashion product development
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (5): 930–952.
Published: 10 March 2026
...Rachel Parker-Strak; Rachel Studd; Stephen Doyle Purpose This study explores the complexities of managing fashion product development ( FPD ), a multidisciplinary process influenced by fast trends, shifting consumer demands, market dynamics and sustainability. It examines these challenges...
