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Keywords: Fashion production
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Journal Articles
Consumer interpretations of fashion sustainability terminology communicated through labelling
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 741–758.
Published: 23 November 2021
...Elaine L. Ritch Purpose The purpose of this research is to examine how consumers interpret and understand sustainable fashion production and how this informs their fashion consumption practice. Design/methodology/approach The research adopts an interpretivist approach with in-depth interviews...
