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Keywords: Fashion purchase
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (8): 1389–1412.
Published: 29 July 2025
... try-on demonstrations and co-viewer interaction strategies. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only In the realm of LSC, IFT holds significant relevance as it explains how viewers search for and evaluate information to make fashion purchases...
