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Keywords: Fashion rental services
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 566–580.
Published: 14 October 2023
...Heeju Noe; Jonghan Hyun Purpose The study utilized the consumption value theory to explore the motivational factors that define and differentiate the users and nonusers of fashion rental services Design/methodology/approach A focus group was conducted to generate an initial list of measurement...
