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Keywords: Fashion renting
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 519–536.
Published: 19 August 2019
... identify the differences between American and Chinese consumers in terms of motivations for and barriers to fashion renting. Design/methodology/approach Data were collected through online surveys in both the USA and China. Data cleaning generated 412 usable samples in the USA and 301 usable responses...
