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Keywords: Fashion subscription retailing
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 494–508.
Published: 25 May 2018
... fashion subscription retailing, the participants shared the following perceptions of relative advantages, including convenience, personalization, consumer excitement, opportunities to try new styles, and opportunity to better manage their apparel budget. Concerns mainly focused on missing social shopping...
