... to corporate social irresponsibility (CSI) in China's fast fashion market. The moderating role of perceived benefits is also considered. Design/methodology/approach Survey data were collected from 324 Chinese consumers and analysed using partial least squares–structural equation modelling (PLS-SEM) to test...

...Soumita Kundu; Bhuvanesh Kumar Sharma Purpose This study explores the impact of various consumption values such as functional value (FV), epistemic value (EV), emotional value (EMV) and economic value (ECV) on consumers’ sustainable disposition intention (SDI) toward fast fashion (FF) clothing...

...Chung-Kuang Hou Purpose This study examines how the overall experience provided by mobile shopping apps influences impulse buying behavior in the context of fast fashion retailers. Specifically, it explores the impact of experiential marketing on consumer behavior, focusing on impulse buying...

...Yan Li; Mohammad Enamul Hoque; Abdullah Al Mamun; Qing Yang; Wan Mohd Hirwani Wan Hussain Purpose The rise of fast fashion and social media has significantly altered consumer buying patterns. However, the mechanisms by which social media marketing activities (SMMA) affect fast fashion consumer...

...Burcu Kantarcıoğlu; Umut Kubat Dokumacı Purpose Generation Z, the fastest-growing consumer demographic in the fast fashion industry, exhibits a strong affinity for fast fashion brands. This study examines Gen Z’s consumption behaviour, focusing on how perceived values shape attitudes and purchase...

...Florence Cia Shane Low; Yen-Nee Goh; Chee Ngee Lim Purpose This study assesses the impact of source (influencer’s) credibility on brand trust that leads to loyalty towards a fast fashion brand. Design/methodology/approach The stimulus-organism-response (S-O-R) framework is adopted...

...Carina Mae Font; Xavier Font Purpose This research considers new and unexplored explanations of why consumers continue to engage in environmentally damaging, fast fashion consumption. It explains why rational arguments alone do not prevent fast fashion consumption or encourage consumers to move...

...Xuwei Pan; Jihu Li; Jianhong Luo; Wenbang Zhan Purpose It is widely known that fast-fashion retailers are struggling to keep up with consumer attention for quick responses within the fashion industry. With the advance of Internet and e-commerce, consumers prefer to purchase online. Online platform...

...Hakan Cengiz; Mehmet Şenel Purpose This study investigates the relationships between perceived scarcity, fear of missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both scarcity and non-scarcity conditions. Additionally, this study examines whether...

...Joohye Hwang; Tracie Tung; Hira Cho Purpose The study aims to examine fast fashion consumers' negative in-store experiences focusing on the effect of the two store environment factors, product overload and store ambiance, on their confusion and consequent shopping avoidance behavior. Design...

...., 2012). However, many retailers cite barriers to embracing sustainable fashion as part of their mission, as sustainable fashion items are perceived by consumers to be less fashionable, lower in quality, higher in price and limited in access relative to other fast -fashion goods (Jung et al...

... selection Order distribution Supplier evaluation Supplier monitoring Fast fashion Supplier management is a challenging multi-criteria decision-making problem that includes evaluation and selection of suppliers from a pool of alternatives according to some criteria, distribution of orders among...

.... Design/methodology/approach Due to the exploratory nature of the research, a qualitative methodology was deemed the most appropriate. Twenty-one semi-structured interviews were conducted with Australian fast-fashion consumers to investigate the underlying reasons worker-welfare violations are less...

...@ryerson.ca 10 08 2020 22 02 2021 06 06 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Fashion industry Fashion consumers Market segmentation Segmentation Disposal behaviour Fast fashion...

...Tara Stringer; Gary Mortimer; Alice Ruth Payne Purpose The rise of fast fashion has changed the face of global fashion. Despite sector growth, critics have questioned the level of obsolescence, encouragement of over-consumption and fast fashion's unsustainable business practices. Specifically...

... types of media genres (i.e. fashion magazines, specialized magazines, social media hosted by sustainable organizations, eco-activists and sustainable apparel brands and social media hosted by fashion bloggers, and fast fashion brands) and the intention to buy ethical apparel and potential mechanisms...

...Alice Payne Purpose – The purpose of this paper is to identify both the inspiration sources used by fast fashion designers and ways the designers sort information from the sources during the product development process. Design/methodology/approach – This is a qualitative study, drawing...

...Jessica Hill; Hyun-Hwa Lee Purpose – The purpose of this paper is to examine consumer perceptions of a potential sustainable line extension introduced by a specific fast-fashion retailer. Following brand-extension theory, the study seeks to identify the influences of knowledge of and involvement...

...Liz Barnes; Gaynor Lea‐Greenwood; Elisa Arrigo Purpose The purpose of this paper is to describe the strategic role of corporate social responsibility (CSR) in global fast fashion companies. Design/methodology/approach Drawing on the management literature on CSR, corporate social performance...

...Liz Barnes; Gaynor Lea‐Greenwood; Veronica Gabrielli; Ilaria Baghi; Vanni Codeluppi Purpose The aim the present study is to investigate the consumption practices of fast fashion products. During the introductory stage of this phenomenon, most academic literature has focused its attention...