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Keywords: Female shoppers
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 492–510.
Published: 14 September 2012
... This paper contributes to the literature on small to medium‐sized enterprise fashion retailing and the sensory experience of fashion shopping. The identification of sensory touch points in small fashion boutiques helps owner‐managers to understand female shoppers and provides a handrail for thinking up new...
