Keywords: Fit value
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 527–539.
Published: 04 July 2018
... made-to-measure (MTM) service can be identified. Garment fit Evaluation of fit Fit value Garment measurement chart Clothing that fits well is critical to garment suppliers. Consumers should be able to rely on size labelling when selecting their apparel, especially when shopping online...

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