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Keywords: Flow experience
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 20–48.
Published: 13 August 2025
... and its post-purchase outcomes, such as cognitive dissonance, customer loyalty and repurchase intention. Grounded in the stimulus-organism-response (S-O-R) theory, this research investigates the mediating roles of cognitive and emotional engagement as well as flow experience in shaping the relationship...
