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Keywords: Forecasting
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 503–524.
Published: 21 October 2023
... in this research contributes to the field of fashion analytics by offering a novel method for employing big data from social media to identify consumer preferences in fashion elements and analyzes consumer preferences to improve demand planning. Practical implications The 3Ts improves forecasting models...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 268–278.
Published: 08 May 2009
.... In this article, the focus is on forecasts for changes in apparel production and retailing. The specific research questions we address here are: What will be the future of apparel production? What will be the future of apparel retailing? Our examination of predictions surrounding fashion industry's...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 256–267.
Published: 08 May 2009
... of a participant's response was unlimited. In terms of the actual design process, technology rather than human creativity was forecast to control the process (Kim and Johnson, 2007). Students envisioned that designers would program a computer to design taking into account the history of clothing and art...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (1): 161–163.
Published: 06 March 2007
...Huw Owens This book investigates the colour forecasting process with an emphasis on the fashion and textiles industries. It is targeted towards undergraduate students studying fashion, design or textile courses but it is also accessible to the interested reader. The authors have a good...

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