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Keywords: Fuzzy logic
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 950–979.
Published: 29 December 2023
... of the relationships between content marketing strategies and fashion brand image dimensions are obtained through a subjective evaluation procedure. Data of semantic evaluation were quantified and analyzed using the fuzzy logic method. Findings When fashion brands expand to the second-hand market, they not only...
