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Keywords: Gap Inc. case
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (2): 175–189.
Published: 03 May 2013
... and the benefits of a socially responsible behaviour, a conceptual framework of corporate responsibility management is presented. The Gap Inc. case is analyzed to prove how CSR commitment creates stakeholder partnerships and improves corporate brand image. Findings The main output of corporate responsibility...
