... prefers their own goods over goods made in other cultures, by using an array of socio‐economic factors, including an eight‐category occupation variable and a “greatest generation” age variable, regressed on consumers’ perception of the importance of buying a garment made in the USA. Data were obtained...

..., and identify existing prejudices toward the obese and morbidly obese with regards to fashion, style and garment selection. Respondents included 304 college students at a southern university in the USA. Eighty‐seven per cent of the students described their weight as being normal, 10 per cent identified...