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Keywords: Gay marketing
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 445–466.
Published: 14 September 2015
... – Research on lesbians’ fashion consumption behaviour in general is very scarce and on fashion consumption behaviour in particular is almost non-existent. This study is a first attempt to analyse the major areas of fashion consumption for the German market. Germany Fashion marketing Gay marketing...
