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Keywords: Gen Z
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 344–363.
Published: 28 October 2025
... be seen at Link to the terms of the CC BY 4.0 licence . Sustainable fashion Resale Secondhand Retailers Gen Z Consumer behavior change Intention-behavior gap SDG12 The rapid expansion of ultra-fast fashion has flooded the market with cheaply produced clothing, much of which...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 534–549.
Published: 27 July 2021
... concerns of pregnancy predict how much they anticipate accentuating their pregnant body. Gen Z anticipates wearing loose maternity garments and they envision a thoughtful, in-store shopping experience for styles that are equally fashionable and comfortable, such as dresses. Research limitations...
