... considering potential gender differences. The study is guided by the social exchange theory, which suggests that individuals establish relationships based on the exchange of valuable resources. Design/methodology/approach This mixed-method study utilized surveys and interviews to gather data. A sample...

... to the predominantly-used social role theory, evolutionary psychology provides a more adequate explanation of cross-culture similarities and applies better to gender roles, serving as an important explanatory framework in many marketing studies (Saad and Gill, 2000). Males value physical attractiveness in potential...

... of this paper is to take the context of Puerto Rico as a US territory to reconcile these two propositions by analyzing culture and gender’s influence on apparel purchase. Design/methodology/approach Via multiple regression analysis, the study considers seasonality as a factor of apparel purchase patterns...

...Arlesa Shephard; Sanjukta Pookulangara; Tammy R. Kinley; Bharath M. Josiam Purpose – Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of media influence, fashion consciousness, and fashion...

... (such as shoes, wallets, watches, sunglasses, etc.) seem to allow Muslim men an androgynous space (consumer constructions of gendered spaces to be equally masculine and feminine) to be fashionable yet maintain a masculine identity. Research limitations/implications – Further research may explore...

...Siwon Cho; Jane E. Workman Purpose – The purpose of this paper is to examine gender, need for affect and tolerance for risk-taking as influences on consumers’ use of information sources. Design/methodology/approach – A survey was conducted using a convenience sample of 171 male and 180...

...Siwon Cho; Jane Workman Purpose This study aims to examine whether gender, fashion innovativeness and opinion leadership, and need for touch have effects on consumers' multi‐channel choice and touch/non‐touch shopping channel preference in clothing shopping. Design/methodology/approach...

...Hyun‐Joo Lee; Archana Kumar; Youn‐Kyung Kim Purpose The purpose of this study is to examine effects of gender, need for uniqueness, and attitudes toward American products on dimensions of brand equity for a US and local apparel brand in the Indian market. Design/methodology/approach Three...

...Yoo‐Kyoung Seock; Nicki Sauls Purpose The purpose of this paper is to investigate Hispanic consumers' shopping orientations and their apparel retail store evaluation criteria and to examine age and gender differences in their shopping orientations and retail store evaluation criteria. Design...

...Amanda Coley; Brigitte Burgess The purpose of this study was to compare men and women for differences in affective and cognitive processes associated with impulse buying behavior and to identify gender differences in terms of impulsive purchases made from a variety of product categories. A total...