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Keywords: Germany
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 445–466.
Published: 14 September 2015
... – Research on lesbians’ fashion consumption behaviour in general is very scarce and on fashion consumption behaviour in particular is almost non-existent. This study is a first attempt to analyse the major areas of fashion consumption for the German market. Germany Fashion marketing Gay marketing...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (3): 360–371.
Published: 01 July 2006
... ethically produced clothing. Design/methodology/approach Focus groups are conducted in the UK and Germany in order to elicit consumers' beliefs and attitudes towards ethical issues in the fashion industry and its effect on purchase behaviour. Questionnaires are administrated to verify the outcome...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (3): 300–319.
Published: 01 September 2004
... two‐fifths of the production value in the textile sector. Germany is now a place for the production of so‐called technical and “intelligent textiles”. The development of the German textile and clothing branch is similar to that of other developed countries. Jones and Hayes (2004, p. 3) proved...
