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Keywords: Gifts
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Journal Articles
Hannele Kauppinen-Räisänen, Johanna Gummerus, Catharina von Koskull, Åke Finne, Anu Helkkula, Christian Kowalkowski, Anne Rindell
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 112–132.
Published: 06 May 2014
...Professor Ian Phau and Min Teah; Hannele Kauppinen-Räisänen; Johanna Gummerus; Catharina von Koskull; Åke Finne; Anu Helkkula; Christian Kowalkowski; Anne Rindell Purpose – Consumers gift themselves with luxury fashion brands, yet the motives for self-gifting are not well understood. Whereas...
