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Keywords: Green apparel
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 1074–1092.
Published: 30 January 2024
...Aušra Rūtelionė; Muhammad Yaseen Bhutto Purpose This study examines the relationship between green psychological benefits and green apparel purchase behavior using stimulus–organism–response (S-O-R) theory and a serial multiple mediation model. Design/methodology/approach Data were collected...
