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Keywords: Green product adoption
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (4): 710–738.
Published: 21 March 2023
... intention Green product adoption Consumer mindset Signaling theory and conspicuous consumption research (Berger, 2017 ; Griskevicius et al., 2010 ; Piacentini and Mailer, 2004 ; Reimers et al., 2017 ; Veblen, 1899) and symbolic consumption research (Aaker, 1996 ; Belk, 1988...
