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Keywords: Hedonic shopping motivation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 980–1001.
Published: 10 April 2025
...Woo Bin Kim; Ki Yong Kwon Purpose Customers engage in entertainment activities within the metaverse to fulfill diverse shopping motivations, but how these motivations impact their shopping well-being remains underexplored. We explore the mechanism linking customers’ hedonic shopping motivations...
