Keywords: Home shopping
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (3): 249–258.
Published: 01 September 2003
...Louise Lystig Fritchie; Kim K.P. Johnson Television shopping simulates a personalized selling situation: it combines salesmanship with parasocial interaction. Segments of two major shopping channels, Home Shopping Network (HSN) and Quality Value Convenience (QVC), were coded for the use...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (3): 259–271.
Published: 01 September 2003
...Brigitte Burgess The introduction of television (TV) home shopping and other non‐store shopping formats is one way by which retailers have tried to meet the evolving needs of consumers. Using risk perception as the theoretical framework, the objective of this study was to categorize TV home...

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