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Keywords: Household goods
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Journal Articles
Hannele Kauppinen-Räisänen, Johanna Gummerus, Catharina von Koskull, Åke Finne, Anu Helkkula, Christian Kowalkowski, Anne Rindell
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 112–132.
Published: 06 May 2014
... uncovers the motives for gifting oneself with luxury fashion brands, a further sub-area in need for more investigation. © Emerald Group Publishing Limited 2014 Gifts Self-gifting Household goods Luxury items Consumer self-gifting motivation has been studied from a first-person...
