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Keywords: Human values
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 1053–1073.
Published: 18 January 2024
...Sujo Thomas; Suryavanshi A.K.S; Viral Bhatt; Vinod Malkar; Sudhir Pandey; Ritesh Patel Purpose Businesses embark on cause-related marketing (CRM) initiatives as a marketing strategy to fortify consumers' behavioural intentions. Prior research indicates that human values could be tapped...
