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Keywords: Ideological incompatibility
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 738–758.
Published: 02 August 2022
... avoidance behaviour. This is one of the pioneering studies to empirically examine the influence of unmet expectations, symbolic incongruence and ideological incompatibility in the context of an emerging market, such as South Africa. Tinashe Chuchu can be contacted at: tinashechuchu4@gmail.com 02...
