Keywords: Image dynamics
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 145–168.
Published: 06 May 2014
... to line extensions in a luxury brand context. The approach is novel. © Emerald Group Publishing Limited 2014 Luxury brands Consumer-brand relationships Fashion brands Image dynamics Line extensions Step-down line extensions Not all designer brands see step-down line extensions...

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