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Keywords: Imitation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2011) 15 (3): 278–290.
Published: 12 July 2011
...Tammy Robinson; Farrell Doss Purpose The purpose of this study is to understand the pre‐purchase alternative evaluation for prestige and imitation fashion products. The Engel et al. pre‐purchase alternative evaluation process served as the basis for the model. Design/methodology...
