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Keywords: Impression management
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Journal Articles
Luxury brands on social media: the influence of self-monitoring on user-generated content and positive electronic word of mouth
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal 1–24.
Published: 09 April 2026
... and brand-related UGC and positive eWOM creation as dependent variables. Study 2 was another experiment using different brands to validate the first findings. Participants were recruited from Amazon Mechanical Turk in the United States. Findings Impression management theory is applicable to understand...
Journal Articles
Navigating impressions: the impact of luxury social media posts
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 164–179.
Published: 30 August 2024
... in the eyes of others? This study attempted to address this research question. Specifically, this study examined how luxury posts influence the evaluation of a person posting such items, either positively or negatively. Social media have become a widely used platform for impression management (Baumeister...
