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Keywords: In-store and out-store technologies
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Journal Articles
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 905–923.
Published: 02 February 2023
... In-store and out-store technologies Narodowe Centrum Nauki 10.13039/501100004281 2019/35/B/HS4/00056 Omnichannel retail is a new trend that has transformed conventional retail and introduced fundamental changes to customer experience (Mishra et al., 2021). An omnichannel...
