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Keywords: Inconspicuousness
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 129–156.
Published: 12 March 2018
...Marian Makkar; Sheau-Fen Yap Purpose The purpose of this paper is to address the following questions: how do consumers construct meaning around their inconspicuous luxury fashion experiences? What desires do inconspicuous consumers strive to fulfill? What sentiments do they associate...
