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Keywords: Indian youth
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (1): 51–69.
Published: 13 March 2017
... of a survey carried out in three major metropolitan cities and a sample of total 889 respondents was collected who were college students in India. Findings Past environment-friendly behaviour influenced Indian youth’s organic clothing purchase behaviour. Green apparel knowledge and peer influence...
