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Keywords: Individual perception
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (1): 66–78.
Published: 27 February 2009
.... Jane Lu Hsu can be contacted at: jlu@dragon.nchu.edu.tw © Emerald Group Publishing Limited 2009 Fashion Clothing Advertising Individual perception Decision making Information in print advertising cannot be successfully disseminated to reach target customers if not being viewed...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (3): 323–337.
Published: 11 July 2008
... Emerald Group Publishing Limited 2008 Retailing Clothing United States of America Individual perception Age groups Consumer behaviour Marketers of apparel and fashion related products in the US are constantly challenged by the changing demographic composition of the population...
