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Keywords: Individuality
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (1998) 2 (4): 352–360.
Published: 01 April 1998
...Kyungae Park Individuality (a desire for differentiation and a behaviour of non‐conformity) appears to be a motivation for the adoption of fashion innovation. However, the concept of individuality is bi‐dimensional with a desire for differentiation and a tendency towards independence. An individual...
