...Neil Howlett; Karen Pine; Ismail Orakçıoğlu; Ben Fletcher Purpose Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate the effect of minor changes in clothing...

... of six and 11, from four different schools in Porto (Portugal), covering the private/ state and the rural/urban dimensions. The Logit and Probit binary choice models have been chosen to evaluate the factors that influence children's choice of clothing (proxy), based on a mix constituted by “brand name...

...Marilyn Delong; Juanjuan Wu; Mingxin Bao Purpose The objective was to provide research‐based insights from two groups of respondents as to their perceptions, preferences and desire to purchase Chinese – influenced Western dress. Design/methodology/approach Ten images of models in designer...