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Keywords: Influence
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Journal Articles
The influence of clothing on first impressions: Rapid and positive responses to minor changes in male attire
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (1): 38–48.
Published: 22 February 2013
...Neil Howlett; Karen Pine; Ismail Orakçıoğlu; Ben Fletcher Purpose Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate the effect of minor changes in clothing...
Journal Articles
Modelling children's choice decisions of clothing
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (3): 415–428.
Published: 11 July 2008
... of six and 11, from four different schools in Porto (Portugal), covering the private/ state and the rural/urban dimensions. The Logit and Probit binary choice models have been chosen to evaluate the factors that influence children's choice of clothing (proxy), based on a mix constituted by “brand name...
Journal Articles
The influence of Chinese dress on Western fashion
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Journal of Fashion Marketing and Management: An International Journal (2005) 9 (2): 166–179.
Published: 01 June 2005
...Marilyn Delong; Juanjuan Wu; Mingxin Bao Purpose The objective was to provide research‐based insights from two groups of respondents as to their perceptions, preferences and desire to purchase Chinese – influenced Western dress. Design/methodology/approach Ten images of models in designer...
