Keywords: Innovation diffusion theory
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 494–508.
Published: 25 May 2018
... be contacted at: qtao2@ncsu.edu 14 11 2017 13 03 2018 14 04 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Innovation diffusion theory Consumer perception Innovation adoption Consumer knowledge Fashion subscription retailing...

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