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Keywords: Instagram marketing
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–22.
Published: 03 September 2026
... 2026 16 08 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Psychological ownership Instagram marketing Positive emotions Stimulus–organism–response (SOR) framework Funding information...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 665–681.
Published: 03 February 2021
... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Fashion influencer Instagram marketing Parasocial interaction Social presence Social media marketing revolves around the power of social networking sites (SNSs) (Instagram, Facebook, Twitter, etc...
