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Keywords: Intellectual property
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (4): 598–614.
Published: 20 September 2010
.... They are unaware of opportunities that the Chinese textile and clothing industry offers, struggling with a global perspective. Although they are aware of issues with intellectual property, they have little experience in protecting their intangible assets. Research limitations/implications Future research could...
