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Keywords: Interactivity
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Journal Articles
How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 760–783.
Published: 09 December 2022
...Seeun Kim; Hyejune Park; Mohammad Shahidul Kader Purpose This paper aims to propose a conceptual model to examine the effect of an augmented reality (AR)–based product display (vs a picture-based product display) on interactivity, vividness, website quality and consumer responses. In addition...
Journal Articles
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
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Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 45–62.
Published: 23 June 2020
..., the mediating effect of telepresence was examined. Design/methodology/approach Data were collected from 352 university students and analysed using structural equation modelling. Findings Empirical results suggest significant positive influences of media characteristics, including perceived interactivity...
