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Keywords: International market
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Journal Articles
Case Study: Jaeger
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1997) 1 (2): 150–153.
Published: 01 January 1997
...: subcontracting, Capsule collection, international market tomers who regarded Jaeger as a medical appliance company rather than a fashion company. They also gained an important client; the Duchess of York (now the Queen Mother) who became an ally of the brand. JAEGER'S RECENT HISTORY Jaeger was acquired...
