... involvement and self–brand connection (SBC) as predictors of customer brand engagement (CBE). Design/methodology/approach In this paper, social commerce-adoption is modeled, using three variables: customer engagement, SBC and fashion-consumer brand-involvement. Using a personal online survey, data...

...Gargi Bhaduri; Nancy Stanforth Purpose The purpose of this paper is to investigate the effect of product description cues as a way to differentiate luxury products for the absolute luxury consumer and the effect of individual traits such as need for uniqueness, product involvement, and product...

...Arpita Khare Purpose – The purpose of this paper is to examine affect of cosmopolitanism and consumers’ susceptibility to interpersonal influence on Indian consumers’ fashion clothing involvement. Moderating effect of demographics was studied. Design/methodology/approach – Survey technique...

...Ronald E. Goldsmith; Leisa R. Flynn; Ronald A. Clark Purpose The purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty. Design/methodology/approach The authors use data from a survey...

...Hyunjoo Im; Young Ha Purpose Casual online shoppers without a strong intention to purchase items can easily leave web sites within seconds. However, there is little research examining how and why consumers are engaged momentarily when they are exposed to a target stimulus in a low involvement...

... was designed to identify clothing categories which professional women tend to purchase through catalogues, compare professional women's involvement with professional clothing versus non‐professional clothing in relation to their catalogue usage and determine the variables that predict professional women's...